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When luxury car manufacturers BMW and Mercedes-Benz introduced competitively-priced lower echelon models that immediately ate into same-category Volkswagen sales - Volkswagen, the giant German auto maker, decided to respond in kind and go upscale. The resulting product from the makers of the "peoples car" was the Phaeton - an uncomprising saloon with comfort and technology that would merit some serious tire-kicking and lure luxury car owners away from their current brand loyalties.
In North America, where the Volkswagen Phaeton also had to compete against rebranded luxury Japanese lines like Lexus and Infiniti - the large VW badge fitted front and rear on the Phaeton was perceived as overreaching instead of the achievement the car actually was - that being a world class and top of the line executive machine. After only three model years ('04, '05 and'06), Volkswagen's luxury edition Phaeton was quietly withdrawn from the North American market amid whispers of failure and Hindenberg.
Now, strong rumours are circulating - suggesting the VW Phaeton will be making a comeback in North America. Regardless of the outcome - LLTeK's world wide shipping program will address concerns about getting your body kit styling conversion started wherever you live.
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